This Privacy Policy explains how 77ace collects, processes, stores and protects your personal data. We are committed to handling your information with transparency and care.
This Privacy Policy (hereinafter "Policy") is issued by 77ace (hereinafter "77ace", "we", "us" or "our"), the operator of the online casino and sports betting information platform accessible at https://77ace.cam (hereinafter the "Platform"). This Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
77ace is an English-language platform designed for users in Pakistan. We recognise that our users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and across Pakistan trust us with their personal information. We take that trust seriously. This Policy is written in plain English so that you understand exactly what data we hold about you, why we hold it, how long we keep it and what choices you have.
Please read this Policy carefully before registering an account or using the Platform. By accessing or using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. If you do not agree with any part of this Policy, please discontinue use of the Platform immediately.
This Policy is incorporated into and forms part of our Terms & Conditions. Capitalised terms used but not defined in this Policy shall have the meanings given to them in our Terms & Conditions.
In this Policy, the following terms carry the meanings set out below:
77ace collects the categories of Personal Data described in the table below, depending on the nature of your interaction with the Platform. We collect only data that is necessary and proportionate to the purposes described in Section 5.
| Category | Examples of Data Collected | Context |
|---|---|---|
| Identity Data | Full name, date of birth, nationality, CNIC number or passport number | Account registration and KYC verification |
| Contact Data | Email address, mobile phone number, residential address (including city — e.g., Karachi, Lahore, Islamabad) | Account registration, support communications |
| Financial Data | Payment method references, transaction history, deposit/withdrawal amounts in PKR, cryptocurrency wallet addresses (where applicable) | Payment processing, fraud prevention |
| Technical Data | IP address, browser type and version, device type and identifiers, operating system, time zone setting, screen resolution, referring URL | Platform security, analytics, fraud detection |
| Usage Data | Pages visited, features used, session duration, game selections, betting activity, search queries within the Platform | Platform improvement, personalisation |
| Communication Data | Content of support tickets, live chat transcripts, emails sent to [email protected] | Customer support, dispute resolution |
| Responsible Gambling Data | Self-exclusion status, deposit limit settings, session time limit preferences, any responsible-gambling tool activations | Player protection, regulatory compliance |
| Marketing Preferences | Opt-in/opt-out status for promotional communications, preferred communication channel | Promotional communications (with consent only) |
We do not intentionally collect special categories of sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs or health data) unless strictly required for responsible-gambling monitoring or as mandated by applicable law.
We collect Personal Data through the following channels:
Data you provide directly to us when you: (a) create or update your account; (b) complete KYC verification by submitting identity documents; (c) make deposits or request withdrawals; (d) claim a promotion or bonus; (e) contact our support team via email or live chat; (f) respond to surveys or provide feedback; or (g) configure responsible-gambling tools in your account settings.
Technical and Usage Data collected automatically as you browse and use the Platform, through technologies including cookies, web beacons, session-recording tools and server-side analytics. These technologies allow us to understand how users in Karachi, Lahore and beyond interact with the Platform so we can improve performance, security and user experience.
We may receive data about you from the following categories of third parties: (a) identity verification providers who assist with KYC compliance; (b) fraud detection services that flag suspicious transaction patterns; (c) payment processors who relay transaction confirmation data; and (d) analytics partners who provide aggregated, anonymised demographic insights. We do not receive gambling-related data from Pakistani financial institutions such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah in any manner that constitutes a joint-data-controller relationship, nor do we claim any such partnership.
77ace processes your Personal Data for the following clearly defined purposes:
Where international data-protection frameworks apply, 77ace processes your Personal Data on the following legal bases:
77ace does not sell your Personal Data to third parties. We share your data only in the circumstances described below, and only to the extent necessary for each purpose:
We engage the following categories of third-party service providers who process data on our behalf under binding data-processing agreements: identity verification and KYC providers; fraud detection and cybersecurity services; payment infrastructure providers; customer support platform operators; and analytics and performance monitoring tools. These providers are permitted to use your data only for the specific purpose for which they were engaged and are contractually required to maintain confidentiality.
Where 77ace operates as an information and referral platform for a licensed Operator, relevant account and transaction data necessary for the provision of gambling services may be shared with that Operator. The Operator's own privacy policy governs the processing of data in connection with the live gambling services it provides.
We may disclose Personal Data to competent authorities, regulators, courts or law enforcement agencies where required to do so by applicable law, a court order or a binding regulatory direction — including for AML/CFT reporting obligations in the Operator's licence jurisdiction.
In the event of a merger, acquisition, asset sale or corporate restructuring, Personal Data held by 77ace may be transferred to the acquiring or successor entity, subject to the same privacy protections as set out in this Policy. You will be notified of any such transfer where required by applicable law.
77ace uses cookies and similar tracking technologies to operate the Platform effectively, improve user experience and measure platform performance. By continuing to use the Platform after being notified of our use of cookies, you consent to the use of cookies in accordance with this section.
You may control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling strictly necessary cookies will affect the functionality of the Platform and may prevent you from accessing certain features. For detailed guidance on managing cookies in your specific browser, consult your browser's help documentation.
We retain your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law or regulatory obligation. The following general retention periods apply:
When Personal Data is no longer required for any lawful purpose, it is securely deleted or anonymised in accordance with our internal data-destruction procedures.
77ace implements technical and organisational measures designed to protect your Personal Data against unauthorised access, accidental loss, alteration, disclosure or destruction. These measures include:
Notwithstanding these measures, no transmission of data over the internet or method of electronic storage is entirely secure. We cannot guarantee the absolute security of your Personal Data. You are responsible for keeping your account login credentials confidential and for notifying us promptly of any suspected unauthorised access to your account.
Depending on the data-protection laws applicable in your jurisdiction, you may have the following rights in relation to your Personal Data held by 77ace. To exercise any of these rights, please contact us using the details in Section 15.
Request a copy of the Personal Data we hold about you and information about how we process it.
Request correction of inaccurate or incomplete Personal Data we hold about you.
Request deletion of your Personal Data where there is no longer a lawful basis for us to retain it, subject to legal retention obligations.
Request that we restrict processing of your data in certain circumstances, such as while the accuracy of data is being contested.
Request a copy of data you have provided to us in a structured, machine-readable format where technically feasible.
Object to processing based on legitimate interests, including profiling, and to receiving direct marketing communications.
Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of prior processing.
Lodge a complaint with the relevant supervisory authority in the applicable jurisdiction if you believe your rights have been infringed.
We will respond to data rights requests within a reasonable timeframe and no later than 30 days from receipt of a valid request. We may require you to verify your identity before processing any rights request. Where a request is complex or voluminous, we may extend the response period by a further 30 days and will notify you accordingly.
77ace and its service providers operate in multiple jurisdictions. Accordingly, your Personal Data may be transferred to, stored in, or processed in countries outside of Pakistan. These may include countries whose data-protection laws differ from those in Pakistan.
Where we transfer Personal Data internationally, we implement appropriate safeguards, which may include: (a) transfers to countries that are recognised as providing an adequate level of data protection; (b) execution of standard contractual clauses or equivalent data-transfer agreements with the recipient entity; or (c) other lawful transfer mechanisms as applicable in the circumstances.
By using the Platform and providing Personal Data to 77ace, you acknowledge and consent to the transfer of your data in accordance with this section.
The Platform is strictly for adults aged 18 years or above — or such higher minimum age as may be required by the Operator's licence jurisdiction. 77ace does not knowingly collect Personal Data from individuals below the minimum age. We implement age-verification controls as part of the account registration process.
If we become aware that Personal Data has been collected from a person below the minimum age, we will promptly delete that data, close the associated account and take such further steps as are required by applicable law and responsible-gambling obligations. If you are a parent or guardian and believe that a minor in your care has registered on the Platform, please contact us immediately at [email protected] (plain text — not a clickable link).
77ace reserves the right to update or revise this Privacy Policy at any time. When material changes are made, we will update the Effective Date at the top of this page. Where reasonably practicable, we will notify registered Users of significant changes via the email address associated with their account or through an in-platform notification prior to the changes taking effect.
We encourage you to review this Policy periodically to stay informed about how we protect your data. Your continued use of the Platform after the posting of the revised Policy constitutes your acknowledgment of, and where applicable your consent to, the changes described therein.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how your Personal Data is being handled, please contact the 77ace data team using the details below. All contacts are handled in English; Urdu assistance may be available on request.
Data & Privacy Enquiries — Support Email:
[email protected]Subject Line Recommended:
"Privacy Request — [Your Account Username]"
Response Target:
Formal data-rights requests: within 30 days of receipt of a valid, verified request. General enquiries: within 4 business hours during business hours (PKT).
The email address above is displayed as plain text only and is not a clickable link. Please copy it manually into your email client. When contacting us regarding a data-rights request, please include your full name, account username and a description of the specific right you wish to exercise or the concern you wish to raise. We will require identity verification before processing any request for access, rectification or erasure of Personal Data.
These cards summarise the most important aspects of how 77ace handles your data. They do not replace the full Policy above.
We collect only the Personal Data that is genuinely necessary for account operation, KYC compliance, payment processing and platform security. We do not build marketing profiles or sell data to third parties under any circumstances.
All data in transit is protected by SSL/TLS encryption. Sensitive stored data fields are encrypted at rest. Access to personal data is restricted to authorised personnel with a documented, legitimate need.
You have the right to access, correct, delete or port your Personal Data. Marketing opt-outs are respected immediately. Data-rights requests are acknowledged and processed within 30 days of receipt.
We use four categories of cookies: strictly necessary, performance, functionality and marketing. Only strictly necessary cookies are active without your consent. Marketing cookies require explicit opt-in and can be withdrawn at any time.
We keep your data only as long as legally required or operationally necessary. Transaction records are held for a minimum of five years for AML compliance. When retention periods expire, data is securely deleted or anonymised.
Direct your data-related questions or requests to [email protected] (plain text — not a link). We respond to formal data-rights requests within 30 days and general privacy queries within 4 business hours during business hours (PKT).
Our Terms & Conditions and FAQ pages have plain-English answers to the most common questions about how 77ace works. If you can't find what you're looking for, our support team is a message away.